2023
shipped
live, in production
Live since 2023 · brand-side of corporate gifting
Full StackLiveWeb · 2023
Ygii Business Portal
Brand-side console for Ygii's gifting platform, catalogue, campaigns, branded gifts.
- Role
- Full Stack
- Year
- 2023
- Category
- Web
- Stack
- ReactRedux ToolkitStyled ComponentsNode.jsExpress.jsMySQLAWSJavaScript
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01 · Outcomes
What the build actually shipped.
Numbers, not adjectives. The stats below are pulled from production. Anything still live, still measured.
End-to-end
front · back · admin
consumer + brand sides
Bulk gifting
corporate accounts
employees, partners, clients
Custom-branded
logo on product
per-campaign branding
02 · Overview
What it does.
The brand side of Ygii — the gifting platform companies plug into when they want to send something to employees, partners, or clients without running their own logistics. Brand operators manage their catalogue, run gifting campaigns, and produce custom-branded products from a single console. Built for the people writing the invoices, not just browsing the feed.
03 · Gallery
How it looks.
Mockups of the finished product. Click any shot to open it full-size.
04 · Decisions
The choices that shaped the build.
Tech is downstream of decisions. These are the calls made early enough to compound the right way. The ones a code review six months later still agrees with.
Catalogue model shared with consumer app
Same product schema powers both surfaces. Brands manage listings here, end-users see the same data on the gifting feed without translation, no bridge layer between them.
Bulk + per-recipient as one flow
Corporate buyers don't always know the recipient list at order time. Order can be created with quantity now, recipient details added asynchronously, no second checkout to manage.
Branding as first-class data
Logos, colors, custom packaging tied to the product variant, not bolted on. Makes 'branded gift X for company Y' a single-row lookup, not a join nightmare across three tables.
Let’s build
Have something to ship?
I take 4–5 freelance projects a year. Cold pitches welcome. I reply within 24 hours on weekdays.